Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking

Sayaka Osanami Törngren, Emi Moriuchi, Caroline Adolfsson, Marcus Nyström, Sofia Ulver

Research output: Contribution to journalArticlepeer-review

Abstract

https://www.mdpi.com/2313-5778/4/4/109
Original languageEnglish
Number of pages14
JournalGenealogy
DOIs
Publication statusPublished - 2020 Nov 18

Subject classification (UKÄ)

  • Business Administration

Keywords

  • racial preference
  • multicultural advertisement
  • Sweden
  • US
  • eye-tracking

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