@inbook{8bf4af5c2518408489b9e319b4f4ace2,
title = "Consumer-brand Relationships",
keywords = "consumer-company identification, company identity, brand relationship quality, relationship stability/durability, identity attractiveness",
author = "Jon Bertilsson",
year = "2017",
month = may,
day = "15",
language = "English",
isbn = "978-91-44-11624-2",
pages = "165--184",
editor = "Veronika Tarnovskaya and Bertilsson, {Jon }",
booktitle = "Brand Theories",
publisher = "Studentlitteratur AB",
edition = "1",
}