Consumer-brand Relationships

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationBrand Theories
Subtitle of host publicationPerspectives on Brands and Branding
EditorsVeronika Tarnovskaya, Jon Bertilsson
Place of PublicationLund
PublisherStudentlitteratur AB
Pages165-184
Number of pages20
Edition1
ISBN (Print)978-91-44-11624-2
Publication statusPublished - 2017 May 15

Subject classification (UKÄ)

  • Business Administration

Free keywords

  • consumer-company identification
  • company identity
  • brand relationship quality
  • relationship stability/durability
  • identity attractiveness

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