Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere

Andrea Lucarelli, Hossain Shahriar, Sofia Ulver

Research output: Contribution to conferenceOtherpeer-review

Original languageEnglish
Publication statusPublished - 2024 Apr 19
Event12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP - Hotel NH MÁLAGA, Malaga, Spain
Duration: 2024 Apr 182024 Apr 19
https://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1701%20

Conference

Conference12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP
Abbreviated titleICR
Country/TerritorySpain
CityMalaga
Period2024/04/182024/04/19
Internet address

Subject classification (UKÄ)

  • Business Administration

Free keywords

  • consumer resistance
  • sportswashing
  • western
  • digital sphere

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