Original language | English |
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Publisher | Lund Business Press |
Number of pages | 268 |
ISBN (Print) | 13-978-91-85113-42-2 |
Publication status | Published - 2010 |
Publication series
Name | Lund Studies in Economics and management 118 |
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Subject classification (UKÄ)
- Economics and Business
- Communication Studies
Free keywords
- IKEA
- international
- retail
- consumer image
- image