Consuming IKEA, Different perspectives on consumer images of a global retailer

Steve Burt (Editor), Ulf Johansson (Editor), Åsa Thelander (Editor)

Research output: Book/ReportAnthology (editor)Research

Original languageEnglish
PublisherLund Business Press
Number of pages268
ISBN (Print)13-978-91-85113-42-2
Publication statusPublished - 2010

Publication series

NameLund Studies in Economics and management 118

Subject classification (UKÄ)

  • Economics and Business
  • Communication Studies

Free keywords

  • IKEA
  • international
  • retail
  • consumer image
  • image

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