@inproceedings{8a73e787ee1e45698c36527fa512943b,
title = "Continuous Experimentation with Product-Led Business Models: A Comparative Case Study",
abstract = "Context. Continuous experimentation is used by many companies to improve their products with users data. In this study, the efficacy of continuous experimentation as used in two different types of business models (product-led or sales-led). Method. Two case companies with a product-led business model and three companies with sales-led business model were compared against each other. 14 interviewees were selected from the cases. Results. Having a product-led business model enabled four different drivers to continuous experimentation: 1) development and sales & marketing integration, 2) improved prioritization, 3) decreased feature bloat, and 4) product measurability. Conclusions. The takeaway message is that a company must be structured in the right way to obtain benefits from experimentation.",
keywords = "Business models, Continuous experimentation, SaaS",
author = "Rasmus Ros",
year = "2021",
doi = "10.1007/978-3-030-67292-8_11",
language = "English",
isbn = "9783030672911",
series = "Lecture Notes in Business Information Processing",
publisher = "Springer Science and Business Media B.V.",
pages = "143--158",
editor = "Eriks Klotins and Krzysztof Wnuk",
booktitle = "Software Business - 11th International Conference, ICSOB 2020, Proceedings",
address = "United States",
note = "11th International Conference on Software Business, ICSOB 2020 ; Conference date: 16-11-2020 Through 18-11-2020",
}