Core Values- the entrance to Human satisfaction and Commitment

The aim of this article is to explore and discuss the role of trust and closely interrelated ethical core values such as respect, fairness, and honesty in a managerial and organisational context and to link these factors further to employee motivation, commitment and loyalty. From an identified shortage and limitation of existing frameworks of human needs and motivation, the author suggests an alternative conceptual framework where trust and other core values are incorporated along with physiological and psychological needs. Empirical research and several findings regarding relationships with the new conceptual framework are presented, discussed and reflected upon.