Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase

Johan Anselmsson; Ulf Johansson

Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase

Department of Business Administration

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	835-856
Journal	International Journal of Retail and Distribution Management
Volume	35
Issue number	10
Publication status	Published - 2007

Subject classification (UKÄ)

Business Administration

Free keywords

Corporate Social Responsibility
CSR
Retailer Brand

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase",

keywords = "Corporate Social Responsibility, CSR, Retailer Brand",

author = "Johan Anselmsson and Ulf Johansson",

year = "2007",

language = "English",

volume = "35",

pages = "835--856",

journal = "International Journal of Retail and Distribution Management",

issn = "0959-0552",

publisher = "Emerald Group Publishing Limited",

number = "10",

}

TY - JOUR

T1 - Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase

AU - Anselmsson, Johan

AU - Johansson, Ulf

PY - 2007

Y1 - 2007

KW - Corporate Social Responsibility

KW - CSR

KW - Retailer Brand

M3 - Article

SN - 0959-0552

VL - 35

SP - 835

EP - 856

JO - International Journal of Retail and Distribution Management

JF - International Journal of Retail and Distribution Management

IS - 10

ER -