Creating a Sustainable Competitive Position Through Ethical Behaviour

Pervez N Ghauri, Ulf Elg, Sara Melén Hånell

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


In this chapter, we discuss the main themes of the book and give examples of how the rest of the chapters are related to these themes. We have identified two main aspects that are partly overlapping and are equally relevant for international firms’ work with ethical questions related to their business. One concerns how ethical behaviour related to sustainability can be applied as a main part of firms’ corporate strategy and how this may strengthen the international competitive position. This is particularly relevant when considering that it cannot be taken for granted that there is always a positive relationship and that actors may sometimes question an emphasis on ethical behaviour that goes beyond the accepted norms and regulations. The other main theme is related to international firms’ crucial role in supporting sustainability on an international level and contributing towards achieving sustainable development goals (SDGs). Solving many of the challenges related to climate change, migration, poverty and inequality is likely to require the involvement of international firms. The book identifies several routes forward to achieve this.
Original languageSwedish
Title of host publicationCreating a Sustainable Competitive Position: Ethical Challenges for International Firms
EditorsPervez N Ghauri, Ulf Elg, Sara Melén Hånell
PublisherEmerald Group Publishing Limited
ISBN (Electronic)978-1-80455-249-0
ISBN (Print) 978-1-80455-252-0
Publication statusPublished - 2023 Oct 2

Publication series

NameInternational Business and Management
PublisherEmerald Publishing Limited

Subject classification (UKÄ)

  • Business Administration

Free keywords

  • Sustainability
  • ethical behaviour
  • competitive position
  • sustainable development goals
  • corporate strategy
  • responsible business

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