Original language | English |
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Title of host publication | The Routledge Companion to Critical Marketing |
Editors | Mark Tadajewski, Matthew Higgins , Janice Denegri-Knott, Rohit Varman |
Publisher | Routledge |
Pages | 155-171 |
ISBN (Print) | 9781138641402 |
Publication status | Accepted/In press - 2018 |
Subject classification (UKÄ)
- Business Administration