CRM systems: A Learning Perspective on How Organisations Manage to Understand the Customer

Lisen Selander, Thomas Kalling

Research output: Contribution to conferencePaper, not in proceeding

Original languageEnglish
Publication statusPublished - 2005
EventIBIMA Conference -
Duration: 0001 Jan 2 → …

Conference

ConferenceIBIMA Conference
Period0001/01/02 → …

Subject classification (UKÄ)

  • Economics and Business
  • Information Systems, Social aspects
  • Business Administration

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