TY - GEN
T1 - Cross-Cultural User Design
T2 - 21st International Conference on Human Computer Interaction, HCII 2019
AU - Liljenberg, Marcus
AU - Tian, Kathy
AU - Yao, Mike
PY - 2019/9/20
Y1 - 2019/9/20
N2 - In this paper, the authors examine how cultural background informs human-computer-interactions, particularly as pertaining to user experience (UX) and user interface design (UI). Prior studies suggest that East Asians are more likely to process information holistically while Westerners tend to engage with visual stimuli analytically. It is believed that such differences in information processing may inform web design and user experience as well. In this research, the authors took inspiration from a news site from China (i.e., QQ.com ), reflective of holistic thinking, and a Western-based news site (i.e., BBC.com ), representing analytical thinking, to investigate how the design of these pages would affect the perceived user experience. We find that both Chinese and Western participants found the design of the BBC site to be more aesthetically appealing. However, Chinese participants exhibited greater ease of navigation relative to Western participants on the QQ-inspired site.
AB - In this paper, the authors examine how cultural background informs human-computer-interactions, particularly as pertaining to user experience (UX) and user interface design (UI). Prior studies suggest that East Asians are more likely to process information holistically while Westerners tend to engage with visual stimuli analytically. It is believed that such differences in information processing may inform web design and user experience as well. In this research, the authors took inspiration from a news site from China (i.e., QQ.com ), reflective of holistic thinking, and a Western-based news site (i.e., BBC.com ), representing analytical thinking, to investigate how the design of these pages would affect the perceived user experience. We find that both Chinese and Western participants found the design of the BBC site to be more aesthetically appealing. However, Chinese participants exhibited greater ease of navigation relative to Western participants on the QQ-inspired site.
KW - Cross-culture
KW - Holistic and analytical processing
KW - User experience
UR - http://www.scopus.com/inward/record.url?scp=85075816630&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-30712-7_6
DO - 10.1007/978-3-030-30712-7_6
M3 - Paper in conference proceeding
AN - SCOPUS:85075816630
SN - 9783030307110
T3 - Communications in Computer and Information Science
SP - 39
EP - 45
BT - International Conference on Human-Computer Interaction, HCI International 2019
A2 - Stephanidis, Constantine
A2 - Antona, Margherita
PB - Springer Nature
Y2 - 26 July 2019 through 31 July 2019
ER -