Customer journey self-mapping: A qualitative method for evaluating new store formats

Carys Egan-Wyer; Kristina Bäckström

Customer journey self-mapping: A qualitative method for evaluating new store formats

Research output: Contribution to conference › Abstract › peer-review

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Original language	English
Publication status	Published - 2022 Nov
Event	Nordic Retail and Wholesale Conference 2022: Retail Metamorphosis – How Retailing Reconfigures Itself for the Future - University of Tampere, Tampere, Finland Duration: 2022 Nov 8 → 2022 Nov 10 Conference number: 8th https://nrwa.se/home/nrwa-2022/

Conference

Conference	Nordic Retail and Wholesale Conference 2022
Abbreviated title	NRWC
Country/Territory	Finland
City	Tampere
Period	2022/11/08 → 2022/11/10
Internet address	https://nrwa.se/home/nrwa-2022/

Subject classification (UKÄ)

Business Administration

Access to Document

NewRetailConcepts-Carys-Egan-WyerOther version, 178 KB

Cite this

@conference{b87d53b5e56b44a1814c92e0ba3c96af,

title = "Customer journey self-mapping: A qualitative method for evaluating new store formats ",

author = "Carys Egan-Wyer and Kristina B{\"a}ckstr{\"o}m",

year = "2022",

month = nov,

language = "English",

note = "Nordic Retail and Wholesale Conference 2022 : Retail Metamorphosis – How Retailing Reconfigures Itself for the Future, NRWC ; Conference date: 08-11-2022 Through 10-11-2022",

url = "https://nrwa.se/home/nrwa-2022/",

}