Customer journeys in the new retail landscape: A qualitative study of customer value and new retail store formats

Kristina Bäckström, Carys Egan-Wyer

Research output: Contribution to conference › Abstract › peer-review

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Original languageEnglish
Publication statusPublished - 2022 Nov
EventNordic Retail and Wholesale Conference 2022: Retail Metamorphosis – How Retailing Reconfigures Itself for the Future - University of Tampere, Tampere, Finland
Duration: 2022 Nov 8 → 2022 Nov 10
Conference number: 8th
https://nrwa.se/home/nrwa-2022/

Conference

ConferenceNordic Retail and Wholesale Conference 2022
Abbreviated titleNRWC
Country/TerritoryFinland
CityTampere
Period2022/11/08 → 2022/11/10
Internet address

Subject classification (UKÄ)

  • Business Administration

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