@conference{855d6ca307ac4162bdbe8f4a8adf055f,
title = "{\textquoteleft}Design for Desirability{\textquoteright}–Postgraduate Collaboration between Academia and SME Industry",
keywords = "PRODUCT DESIGN, AFFECTIVE DESIGN, POSTGRADUATE PROJECTS, INDUSTRY COLLABORATION",
author = "Mark Goellner and Lyn Garrett and Anders Warell and Rodney Adank and Tony Parker",
year = "2010",
language = "English",
note = "Proceedings of ConnectED 2010, the 2nd International Conference on Design Education ; Conference date: 28-06-2010 Through 01-07-2010",
}