| Original language | English |
|---|---|
| Publisher | VDM Verlag |
| Number of pages | 88 |
| ISBN (Print) | 9783639246568 |
| Publication status | Published - 2008 |
| Externally published | Yes |
Subject classification (UKÄ)
- Economics and Business
Free keywords
- CRM
- Mass Customization
Development of a CRM Concept for a Mass Customization Business
Lena Hohenschwert
Research output: Book/Report › Book › Popular science