Establishing a City Scan Procedure for Sustainable Virtual Tourism, in order to Save Built Cultural Heritage Based on case studies in Dubrovnik, Pärnu and Helsingborg

This paper investigates whether a City Scan Procedure (CSP) can be developed into a value enhancing and economically acceptable solution to make cultural tourism
sustainable. The purpose of developing CSP into an established method is both to relieve stressed tourist destinations with strong anti-tourist reactions via site relocations and that its revenues primarily accrues to the host country, thus ensuring maintenance of built cultural heritage. Unesco's World Heritage List 1972 and inexpensive aviation increased tourism, thus encouraged nations to fund new tourist destinations. This saved historical city centers and sites. Similarly, countries of former Eastern Europe since 1990 invested in building conservation to gain new income through tourism. Here the formerly low-valued and dilapidated historic city centers began to be renovated, hence gained a new value
for what they were; simply historic buildings. The threat of modernization to
unrecognizability or irrevocable demolitions, which hit Sweden after World War II, it was no longer spoken of. Previous studies (Pålsson Skarin 2011) has highlighted that a stable increase in value is crucial for the financing support of the built cultural heritage. Value insight guarantees its continued existence. This pilot study of the City Scan Procedure (CSP), including Augmented Reality transfer and qualitative interview testing on stakeholders, will be conducted at the Open Air museum Fredriksdal in Helsingborg (Sweden) in March 2020. Based on these results next CSP field studies will be carried out in collaboration with local tourism authorities in Dubrovnik (Croatia) and Pärnu (Estonia) until 2022. Positive City Scan Procedure outcomes could contribute to sustainable cultural tourism by physically relocating sites and still save built cultural heritage. CSP is also
applicable for Archeological research by recreating lost historic environments in 3D and not least for future urban planning. Finally, a positive outcome of CSP might even favor the rising Staycation trend.