Ethnography in the Marketplace

Billy Ehn, Orvar Löfgren

Research output: Contribution to journalArticlepeer-review

Abstract

What happens when cultural analysis enters the world of applied research and academics become consultants working with corporations and public institutions? The divide between academic research and commercial ethnography has often hampered communication and critical exchanges between these two worlds.

In this paper we look at the experiences of consultants, drawing on Danish and Swedish examples. What can we learn from them when it comes to organizing research under time pressure, communicating results and making people understand the potentials of cultural analysis? And how could consultants “out there” benefit from a continuing dialogue with their colleagues in Academia?
Original languageEnglish
Pages (from-to)31-49
JournalCulture Unbound. Journal of Current Cultural Research
Volume2009
Issue number1
DOIs
Publication statusPublished - 2009

Subject classification (UKÄ)

  • Cultural Studies

Free keywords

  • applied research
  • cultural analysis
  • ethnography
  • consumer studies
  • academic identity

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