Evaluation of Nation Brand Indexes

Henrik Merkelsen, Rasmus Kjærgaard Rasmussen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationBridging Disciplinary Perspectives of Country Image Reputation, Brand, and Indentity
EditorsDiana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis
PublisherRoutledge
Chapter5
ISBN (Electronic)978-1-315-27122-4
ISBN (Print)978-1-138-28134-9, 978-1-138-28135-6
Publication statusPublished - 2018

Subject classification (UKÄ)

  • Social Sciences Interdisciplinary

Cite this