Evaluation of Nation Brand Indexes

Henrik Merkelsen, Rasmus Kjærgaard Rasmussen

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Indentity
Editors	Diana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis
Publisher	Routledge
Chapter	5
ISBN (Electronic)	978-1-315-27122-4
ISBN (Print)	978-1-138-28134-9, 978-1-138-28135-6
Publication status	Published - 2018

Subject classification (UKÄ)

@inbook{ff10363c81504805abed7625c6470f67,

title = "Evaluation of Nation Brand Indexes",

author = "Henrik Merkelsen and Rasmussen, {Rasmus Kj{\ae}rgaard}",

year = "2018",

language = "English",

isbn = "978-1-138-28134-9",

editor = "Diana Ingenhoff and White, {Candace } and Alexander Buhmann and Spiro Kiousis",

booktitle = "Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Indentity",

publisher = "Routledge",

address = "United Kingdom",

}

TY - CHAP

T1 - Evaluation of Nation Brand Indexes

AU - Merkelsen, Henrik

AU - Rasmussen, Rasmus Kjærgaard

PY - 2018

Y1 - 2018

M3 - Book chapter

SN - 978-1-138-28134-9

SN - 978-1-138-28135-6

BT - Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Indentity

A2 - Ingenhoff, Diana

A2 - White, Candace

A2 - Buhmann, Alexander

A2 - Kiousis, Spiro

PB - Routledge

ER -