Everyday Online Participation: Strategies and Practices in a Multi-Platform Media Landscape

Tobias Olsson, Sofia Larsson

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

This chapter addresses potential political implications of social media by looking into everyday appropriations of the political opportunities offered to active citizens. It presents and analyses data from interviews with 33 Swedish online participating citizens to gain insight into how they work both with separate and in-between (cross) internet applications as part of their political participation: What communicative roles are various applications designed to play? How do they move within and between applications in their everyday practices to participate? Our data include interviews with two sets of citizens who are participating online. They were interviewed in two separate case studies. The first group, aged 28-79, were selected from a citizen media website. The other group from the blogosphere and Twittersphere were aged 21-38. The analysis reveals differences in cross-media use, both in terms of what participatory values different online applications are ascribed and what communicative roles they are shaped to play for everyday participation. Among other things, the chapter distinguishes between a “broadcasting” and a “networking” mode of online participation.
Original languageEnglish
Title of host publicationThe Media and the Mundane
Subtitle of host publicationCommunication Across Media in Everyday Life
EditorsKjetil Sandvik, Anne Mette Thorhauge , Bjarki Valtysson
Place of PublicationGöteborg
PublisherNordicom
Pages135-150
ISBN (Electronic)978-91-87957-39-0
ISBN (Print)978-91-87957-38-3
Publication statusPublished - 2016

Subject classification (UKÄ)

  • Media Studies

Free keywords

  • civic participation
  • citizenship
  • activists
  • social media
  • web 2.0

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