Abstract
Expectations of what constitutes a positive customer experience have changed over time. Developments in technology and digital services have enabled new kinds of customer experience. As have new store formats and diversified retail offerings. Regardless of the form it has taken, customer experience has always been of paramount importance to retail managers. And it continues to be so. Over 50% of participants at Postnord’s Retail Day 2023 stated that improving customer experience was their top priority for the coming year.
| Original language | English |
|---|---|
| Media of output | Blog post |
| Publisher | Centre for Retail Research at Lund University |
| Publication status | Published - 2023 Mar 6 |
Subject classification (UKÄ)
- Business Administration