Experiencing retail stores of today: Comparing the experiences retailers strive to induce with the ones sought by retail customers

Kristina Bäckström, Ulf Johansson

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)417-430
JournalJournal of Retailing and Consumer Services
Volume13
Publication statusPublished - 2006

Subject classification (UKÄ)

  • Business Administration

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