Framing the Consumer Subject: the Case of High Fashion Magazine Covers

Research output: Chapter in Book/Report/Conference proceedingPaper in conference proceedingpeer-review

Abstract

This paper explores if and how the examination of high fashion magazine covers can extend theory on the constitution of an active consumer subject, in the formation of a consumer culture. It departs from work on gender portrayals in advertising research, regarding the role of women in society as consumers.
Original languageEnglish
Title of host publicationAP - Asia-Pacific Advances in Consumer Research Volume 11
EditorsEcho Wen Wan Wen Wan, Meng Zhang
PublisherAssociation for Consumer Research
VolumeVolume 11
Publication statusPublished - 2015
EventAsia-Pacific ACR - Hong Kong
Duration: 2015 Jun 192015 Jun 21

Publication series

Name
VolumeVolume 11

Conference

ConferenceAsia-Pacific ACR
Period2015/06/192015/06/21

Subject classification (UKÄ)

  • Other Social Sciences not elsewhere specified

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