Framing Tolkien : Trailers, High Concept, and the Ring

Social Sciences

• Conceptualization 100%
• Cinema 100%
• Quality 50%
• Interest 50%
• Novels 50%
• Tourism 50%
• Fellowships 50%
• Advertising 50%
• Marketing 50%
• Sales 50%
• Twenty-First Century 50%
• Optical Discs 50%

Arts and Humanities

• Modern Aesthetics 20%
• Merchandise 20%
• J. R. R. Tolkien 20%