Freedom and Peace in the Shopping Centre: The Politics of Consumerism and Securitism in Israel/Palestine

Shopping centres are products and indicators of consumerism. In the case of Israel/Palestine, where shopping malls have spread since the mid-1980s, they have acquired political meanings beyond the widespread conception of consumer-choice-as-freedom, as they also claim to advance coexistence in a context marked by ethnic segregation. We perceive shopping centres as ‘non-places’, following the work of Marc Augé, and analyse two overarching ideologies that coalesce in the shopping centre, in alignment with the political economy of Israel/Palestine. The first is liberal peace, which underpins the remnants of the Oslo process, but in an individualized form. The second is securitism, which presents shopping centres as a secure island in a sea of inter-ethnic violence. This image is taken apart throughout the article on the basis of ethnographic and discourse-analytical research on four sites in Israel, Jerusalem, and the occupied West Bank, focusing on the ways Palestinian consumers experience Israeli shopping centres.