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From public relations to strategic communication – approaching professionalization

Jesper Falkheimer, Mats Heide

    Research output: Contribution to conference › Paper, not in proceeding › peer-review

    Original languageEnglish
    Publication statusPublished - 2012
    EventEuprera Annual Congress 2012 - Istanbul, Istanbul, Turkey
    Duration: 2012 Sept 20 → 2012 Sept 22

    Conference

    ConferenceEuprera Annual Congress 2012
    Country/TerritoryTurkey
    CityIstanbul
    Period2012/09/20 → 2012/09/22

    Subject classification (UKÄ)

    • Media and Communication Studies

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