Glocalising Public Relations and Crisis Communication : Bridging gaps of Trust in Multicultural Societies

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationPublic Relations Research : European and International Perspectives and Innovations
    EditorsAnsgar Zerfass
    PublisherVS Verlag fur Sozialwissenschaften
    ISBN (Print)978-3-531-15602-6
    Publication statusPublished - 2008

    Subject classification (UKÄ)

    • Media and Communication Studies

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