Projects per year
This article addresses the role of television as a ‘new media’ in government public relations. Drawing on sociological theories on informalisation, this study analyses three features of the Swedish public information programme Anslagstavlan during the 1970s and 1980s: first, formal techniques such as editing, pacing and use of animations; second, narrative strategies including the utilisation of celebrity advertising and intertextuality; and last, the rhetoric of public information. The study shows that the engineering of informality was a key communication strategy for government agencies and that televised information contributed to the conversationalisation and personalisation of government agencies’ communication in medium-specific ways.
|Number of pages||19|
|Journal||Critical Studies in Television|
|Publication status||Published - 2022 Dec 13|
Subject classification (UKÄ)
- Media and Communications
- public information
- television history
- government public relations
- public service broadcasting
FingerprintDive into the research topics of 'Government public relations, audiovisual communication and the informalisation of Sweden'. Together they form a unique fingerprint.
- 1 Active
Televising Information: Audiovisual Communication of Swedish Government Agencies
2020/09/01 → 2023/12/31