Abstract
When the GREAT campaign was announced in 2011, we were still in the
era of New Public Diplomacy, and were wrapped up in the potential
of digital media to change the diplomatic landscape. Interconnected
global publics were supposed to solve wicked global problems like
climate change through inclusion and dialogue; by sharing knowledge
and working together to shape social change. The role of governments
was to facilitate this, and to use their power and influence to make
the world a better place. The FCO was a thought-leader in New Public
Diplomacy theory and practice, and the possibilities were limitless. Then
came the banking crisis, the change in government, and in 2011, GREAT.
era of New Public Diplomacy, and were wrapped up in the potential
of digital media to change the diplomatic landscape. Interconnected
global publics were supposed to solve wicked global problems like
climate change through inclusion and dialogue; by sharing knowledge
and working together to shape social change. The role of governments
was to facilitate this, and to use their power and influence to make
the world a better place. The FCO was a thought-leader in New Public
Diplomacy theory and practice, and the possibilities were limitless. Then
came the banking crisis, the change in government, and in 2011, GREAT.
| Original language | English |
|---|---|
| Title of host publication | The Soft Power 30 (2016) |
| Subtitle of host publication | A Global Ranking of Soft Power |
| Editors | Jonathan McClory |
| Place of Publication | London |
| Pages | 64-67 |
| Number of pages | 4 |
| Publication status | Published - 2016 May 28 |
Subject classification (UKÄ)
- Media and Communications