How IKEA turned a crisis into an opportunity

Sing Bik Cindy Ngai; Jesper Falkheimer

doi:10.1016/j.pubrev.2016.12.003

How IKEA turned a crisis into an opportunity

Sing Bik Cindy Ngai, Jesper Falkheimer

Hong Kong Polytechnic University

Research output: Contribution to journal › Article › peer-review

Abstract

In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.

Original language	English
Pages (from-to)	246-248
Number of pages	3
Journal	Public Relations Review
Volume	43
Issue number	1
DOIs	https://doi.org/10.1016/j.pubrev.2016.12.003
Publication status	Published - 2017 Mar 1

Subject classification (UKÄ)

Media and Communications

Free keywords

Crisis response strategy; Traditional media; Social media; IKEA; Political crisis; Hong Kong

Access to Document

10.1016/j.pubrev.2016.12.003

Cite this

@article{9e721680f0694ba68cb06558a06ea548,

title = "How IKEA turned a crisis into an opportunity",

abstract = "In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.",

keywords = " Crisis response strategy; Traditional media; Social media; IKEA; Political crisis; Hong Kong",

author = "Ngai, {Sing Bik Cindy} and Jesper Falkheimer",

year = "2017",

month = mar,

day = "1",

doi = "10.1016/j.pubrev.2016.12.003",

language = "English",

volume = "43",

pages = "246--248",

journal = "Public Relations Review",

issn = "0363-8111",

publisher = "Elsevier",

number = "1",

}

TY - JOUR

T1 - How IKEA turned a crisis into an opportunity

AU - Ngai, Sing Bik Cindy

AU - Falkheimer, Jesper

PY - 2017/3/1

Y1 - 2017/3/1

N2 - In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.

AB - In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.

KW - Crisis response strategy; Traditional media; Social media; IKEA; Political crisis; Hong Kong

U2 - 10.1016/j.pubrev.2016.12.003

DO - 10.1016/j.pubrev.2016.12.003

M3 - Article

SN - 0363-8111

VL - 43

SP - 246

EP - 248

JO - Public Relations Review

JF - Public Relations Review

IS - 1

ER -

How IKEA turned a crisis into an opportunity

Abstract

Subject classification (UKÄ)

Free keywords

Access to Document

Fingerprint

Cite this