| Original language | English |
|---|---|
| Title of host publication | International Marketing |
| Editors | Pervez Ghauri, Philip Cateora |
| Publisher | McGraw-Hill |
| Pages | 584-587 |
| Edition | 3 |
| Publication status | Published - 2010 |
Subject classification (UKÄ)
- Business Administration
IKEA: Entering Russia
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review