Ikea in China

Ulf Johansson, Åsa Thelander

Research output: Contribution to conference › Paper, not in proceeding

Original languageEnglish
Publication statusPublished - 2006
Event4th UMDS & SARD/CARD workshop - Kobe
Duration: 2006 Nov 24 → …

Conference

Conference4th UMDS & SARD/CARD workshop
Period2006/11/24 → …

Subject classification (UKÄ)

  • Other Social Sciences
  • Business Administration

Free keywords

  • retail image
  • internationalisation
  • China
  • strategies
  • standardisation
  • communication
  • adaptation

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