IKEA's image in three countries

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Consuming IKEA; Different perspectives on consumer images of a global retailer
Editors	Steve Burt, Ulf Johansson, Åsa Thelander
Publisher	Lund Business Press
Pages	73-96
ISBN (Print)	13-978-91-85113-42-2
Publication status	Published - 2010

Subject classification (UKÄ)

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title = "IKEA's image in three countries",

keywords = "image formation, retail, image",

author = "{\AA}sa Thelander and Ulf Johansson",

year = "2010",

language = "English",

isbn = "13-978-91-85113-42-2",

pages = "73--96",

editor = "Steve Burt and Ulf Johansson and {\AA}sa Thelander",

booktitle = "Consuming IKEA; Different perspectives on consumer images of a global retailer",

publisher = "Lund Business Press",

}

TY - CHAP

T1 - IKEA's image in three countries

AU - Thelander, Åsa

AU - Johansson, Ulf

PY - 2010

Y1 - 2010

KW - image formation

KW - retail

KW - image

M3 - Book chapter

SN - 13-978-91-85113-42-2

SP - 73

EP - 96

BT - Consuming IKEA; Different perspectives on consumer images of a global retailer

A2 - Burt, Steve

A2 - Johansson, Ulf

A2 - Thelander, Åsa

PB - Lund Business Press

ER -