Implicit stereotype content: Mixed stereotypes can be measured with the Implicit Association Test

Rickard Carlsson, Fredrik Björklund

Research output: Contribution to journalArticlepeer-review

45 Citations (SciVal)

Abstract

The stereotype content model (SCM) postulates that stereotype content can be mixed in terms of diverging evaluations on the
warmth and competence dimensions. The present study is the first to demonstrate this with implicit measures. Two Implicit Associations
Tests (IATs) were developed, one capturing the warmth dimension and the other the competence dimension. Both IATs compared preschool
teachers (stereotypically warm and incompetent) with lawyers (stereotypically cold and competent). As predicted, two samples
of students from various areas of study showed the mixed implicit stereotypes, while a group of preschool-teacher students showed a
univalent positive implicit stereotype of their own group, suggesting in-group favoritism. The results support the SCM.
Original languageEnglish
Pages (from-to)213-222
JournalSocial Psychology
Volume41
Issue number4
DOIs
Publication statusPublished - 2010

Subject classification (UKÄ)

  • Psychology

Keywords

  • stereotype content model
  • implicit stereotypes
  • Implicit Association Test

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