Improving the customer experience in retail locations: The Game of Towns

Cathy Parker; Simon Quinn; Nikos Ntounis; Steve Millington; Dominic Medway; Cathy Urquhart; Ed Dargan; Brendan James Keegan

doi:10.13140/RG.2.1.4846.4245

Improving the customer experience in retail locations: The Game of Towns

Cathy Parker, Simon Quinn, Nikos Ntounis, Steve Millington, Dominic Medway, Cathy Urquhart, Ed Dargan, Brendan James Keegan

Research output: Chapter in Book/Report/Conference proceeding › Paper in conference proceeding

Original language	English
Title of host publication	Proceedings of AR and VR Conference: Perspectives on Business Realities
Editors	Mandy Claudia Tom Dieck, Timothy Jung
Publisher	Dublin Institute of Technology
DOIs	https://doi.org/10.13140/RG.2.1.4846.4245
Publication status	Published - 2016 Apr 27
Externally published	Yes

Subject classification (UKÄ)

Information Systems

Access to Document

10.13140/RG.2.1.4846.4245

Cite this

Parker, C., Quinn, S., Ntounis, N., Millington, S., Medway, D., Urquhart, C., Dargan, E., & Keegan, B. J. (2016). Improving the customer experience in retail locations: The Game of Towns. In M. C. Tom Dieck, & T. Jung (Eds.), Proceedings of AR and VR Conference: Perspectives on Business Realities Dublin Institute of Technology. https://doi.org/10.13140/RG.2.1.4846.4245

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title = "Improving the customer experience in retail locations: The Game of Towns",

author = "Cathy Parker and Simon Quinn and Nikos Ntounis and Steve Millington and Dominic Medway and Cathy Urquhart and Ed Dargan and Keegan, {Brendan James}",

year = "2016",

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day = "27",

doi = "10.13140/RG.2.1.4846.4245",

language = "English",

editor = "{Tom Dieck}, {Mandy Claudia} and Timothy Jung",

booktitle = "Proceedings of AR and VR Conference: Perspectives on Business Realities",

publisher = "Dublin Institute of Technology",

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Improving the customer experience in retail locations: The Game of Towns. / Parker, Cathy; Quinn, Simon; Ntounis, Nikos et al.
Proceedings of AR and VR Conference: Perspectives on Business Realities. ed. / Mandy Claudia Tom Dieck; Timothy Jung. Dublin Institute of Technology, 2016.

Research output: Chapter in Book/Report/Conference proceeding › Paper in conference proceeding

TY - GEN

T1 - Improving the customer experience in retail locations: The Game of Towns

AU - Parker, Cathy

AU - Quinn, Simon

AU - Ntounis, Nikos

AU - Millington, Steve

AU - Medway, Dominic

AU - Urquhart, Cathy

AU - Dargan, Ed

AU - Keegan, Brendan James

PY - 2016/4/27

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DO - 10.13140/RG.2.1.4846.4245

M3 - Paper in conference proceeding

BT - Proceedings of AR and VR Conference: Perspectives on Business Realities

A2 - Tom Dieck, Mandy Claudia

A2 - Jung, Timothy

PB - Dublin Institute of Technology

ER -