@inproceedings{ef83d9a76c644e52828c9ef47175a48b,
title = "Improving the customer experience in retail locations: The Game of Towns",
author = "Cathy Parker and Simon Quinn and Nikos Ntounis and Steve Millington and Dominic Medway and Cathy Urquhart and Ed Dargan and Keegan, {Brendan James}",
year = "2016",
month = apr,
day = "27",
doi = "10.13140/RG.2.1.4846.4245",
language = "English",
editor = "{Tom Dieck}, {Mandy Claudia} and Timothy Jung",
booktitle = "Proceedings of AR and VR Conference: Perspectives on Business Realities",
publisher = "Dublin Institute of Technology",
}