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In search for orientation: A case study of IKEA´s efforts to enter international markets

Anna Jonsson

Research output: Contribution to conference › Paper, not in proceeding › peer-review

Original languageEnglish
Publication statusPublished - 2007
Event19th Business Administration Conference (NFF), 2007 - Bergen, Bergen, Norway
Duration: 2007 Aug 9 → 2007 Aug 11

Conference

Conference19th Business Administration Conference (NFF), 2007
Country/TerritoryNorway
CityBergen
Period2007/08/09 → 2007/08/11

Subject classification (UKÄ)

  • Business Administration

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