Inledning

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageSwedish
Title of host publicationKvalitativa metoder i strategisk kommunikation
EditorsJörgen Eksell, Åsa Thelander
PublisherStudentlitteratur AB
Pages15-25
ISBN (Print)978-91-44-09658-2
Publication statusPublished - 2014

Subject classification (UKÄ)

  • Communication Studies

Keywords

  • strategic communication
  • qualitative methods
  • social sciences
  • communication
  • planned communication
  • sense making
  • conduit metaphor

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