Innovation diffusion through standardization: A study of building ventilation products

Soheila Bahrami, Brian Atkin, Anne Landin

Research output: Contribution to journalArticlepeer-review


Standards on product information can facilitate the diffusion of innovations. This paper explores the standards related to the ventilation products with improved acoustic performance and the stakeholders involved. We introduce a new approach to classification and identification of the functions of standards in supporting such innovations. Moreover, our analysis of stakeholders indicates that the companies providing building modeling software have a pivotal role to play regarding the exchange of product information and the diffusion of innovative products. This is due to a market-mediated interdependence among ventilation product manufacturers, software companies, and engineering services firms that can create network effects.

Original languageEnglish
Pages (from-to)56-66
Number of pages11
JournalJournal of Engineering and Technology Management
Publication statusPublished - 2019

Subject classification (UKÄ)

  • Building Technologies
  • Construction Management

Free keywords

  • Innovation diffusion
  • Network effect
  • Product information
  • Standardization
  • Ventilation acoustics


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