Inside Marketing: Practices, Ideologies, Devices, D. Zwick, J. Cayla (Eds.). Oxford University Press, Oxford (2011), 357 pp.

Johan Jansson

Research output: Contribution to journalReview (Book/Film/Exhibition/etc.)

Original languageEnglish
Pages (from-to)267-268
Number of pages2
JournalScandinavian Journal of Management
Volume28
Issue number3
DOIs
Publication statusPublished - 2012
Externally publishedYes

Subject classification (UKÄ)

  • Business Administration

Keywords

  • book review
  • marketing

Cite this