Interior aesthetics: an experience-focused approach for the design of brand-specific automotive identity

Anders Warell, Kenneth Young

Research output: Contribution to journalArticlepeer-review

9 Citations (SciVal)

Abstract

In this research, two objectives were pursued. Firstly, to develop an experience-focused approach to design, based on a framework for perceptual product experience, and, secondly, to test and verify the proposed methodology through an interior design study of the Hulme.F1 supercar. In the process, experience design criteria were developed, which served creative and evaluative purposes. The final design proposal was assessed by an external lead user group through a subjective qualitative-quantitative survey study. The evaluation suggested that targeted design intentions were successfully met with respect to visual product brand identity as well as visual-aesthetic coherence between interior and exterior design.
Original languageEnglish
Pages (from-to)278-303
JournalInternational Journal of Vehicle Design
Volume55
Issue number2-4
DOIs
Publication statusPublished - 2011

Subject classification (UKÄ)

  • Production Engineering, Human Work Science and Ergonomics

Keywords

  • aesthetics
  • automotive design
  • brand
  • core values
  • design method
  • design process
  • evaluation
  • interior design
  • perceptual product
  • experience
  • validation
  • visual product identity

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