Internet som arena för hälsoförebyggande arbete

This report has been included as a subproject of the project titled “Realizing Nordic Benefits in Communication under the Nordic Council of Ministers” (“Realisering av Nordisk Nytte i Kommunikation under Nordisk Ministerråd”). The report is based on a desktop study, and its overall purpose is to assess whether the channels being used successfully by commercial broadcasters to reach children and young people can also be used in non-commercial contexts to persuade the recipients to actively choose more healthy lifestyles. The term “young people” in this context refers to people between the ages of 9 and 15, and the focus with respect to health issues is on diet and physical activity.