Is there a potential international market for Danish welfare pork? - A consumer survey from Denmark, Sweden, and Germany

Sigrid Denver, Tove Christensen, Jonas Nordström, Thomas Bøker Lund, Peter Sandøe

Research output: Contribution to journalArticlepeer-review

Abstract

This cross-country study investigates the potential to improve pig welfare by exploiting consumer demand, domestically and in export markets, for welfare pork produced in indoor production systems. The analysis is based on questionnaire data collected in 2019 focusing on demand for Danish welfare pork both in Denmark and in two nearby export markets, Sweden and Germany. To reduce hypothetical bias, a willingness-to-pay indicator is combined with an indicator of positive interest in buying a fictive Danish welfare labelled pork. We find that the market potential is relatively weak. Our findings indicate that there is some, albeit limited, potential in Denmark and Germany while demand is practically non-existing in Sweden, probably because the pig welfare guaranteed by Swedish legislation is similar to what is provided by the fictive welfare label employed in the study. Hence, consumer demand alone cannot secure enhanced pig welfare. Moreover, we found national differences in the characteristics of consumers who are interested in Danish welfare pork.

Original languageEnglish
Article number108616
JournalMeat Science
Volume183
DOIs
Publication statusPublished - 2022 Jan
Externally publishedYes

Bibliographical note

Copyright © 2021 Elsevier Ltd. All rights reserved.

Subject classification (UKÄ)

  • Economics

Keywords

  • Adult
  • Animal Welfare
  • Animals
  • Consumer Behavior/economics
  • Cross-Sectional Studies
  • Denmark
  • Female
  • Germany
  • Humans
  • Male
  • Middle Aged
  • Pork Meat/economics
  • Surveys and Questionnaires
  • Sweden
  • Swine

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