Original language | Swedish |
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Title of host publication | Strategisk kommunikation, Forskning och praktik |
Editors | Jesper Falkheimer, Mats Heide |
Publisher | Studentlitteratur AB |
Pages | 283-306 |
ISBN (Print) | 978-91-44-0755-1 |
Publication status | Published - 2011 |
Subject classification (UKÄ)
- Communication Studies
Free keywords
- varumärke
- strategisk kommunikation
- kulturorganisationer
- Centre Pompidou