Kvalitativ analys inom strategisk kommunikation

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Original languageSwedish
Title of host publicationKvalitativa metoder i strategisk kommunikation
EditorsJörgen Eksell, Åsa Thelander
PublisherStudentlitteratur AB
Pages197-213
ISBN (Print)978-91-44-09658-2
Publication statusPublished - 2014

Subject classification (UKÄ)

  • Communication Studies

Keywords

  • qualitative methods
  • strategic communication
  • qualitative analysis
  • representation strategies
  • analytical abstraction ladder
  • analytical generalization

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