Kvalitativa metoder i strategisk kommunikation

Jörgen Eksell (Editor), Åsa Thelander (Editor)

Research output: Book/ReportAnthology (editor)Research

Original languageSwedish
PublisherStudentlitteratur AB
Number of pages273
ISBN (Print)978-91-44-09658-2
Publication statusPublished - 2014

Subject classification (UKÄ)

  • Communication Studies

Keywords

  • strategic communication
  • qualitative methods
  • methodology
  • interviews
  • observation
  • etnography
  • text analysis
  • focus groups
  • discourse analysis
  • historical perspective

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