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By putting the lifestyle boutique and the shopkeepers' work in a social and cultural context my objective is to shed light on and problematize lifestyle boutiques as a contemporary phenomenon and make a contribution to the theory development of the growing field of aesthetic labour and aesthetic work. This field proceeds from the notion that aesthetics is a lifestyle marker that gives status and competitive advantages to companies and organizations. The narratives from and about lifestyle boutiques point to several knowledge gaps in relation to how aesthetic work is usually understood and discussed. The staging practices that I identify and discuss open for a wider understanding of aesthetic work where practices that entail handling and staging of things, both physically and how they are depicted, could also be included. This means an understanding of aesthetic work beyond physical expressions and audiences, where aesthetic work is understood as material and narrative staging practices where things are arranged and prepared to correspond to a certain aesthetic or desired expression. This way of understanding and using aesthetic work adds more dimensions to the term that hitherto mostly has been limited to embodied gendered and class-coded abilities.
|Translated title of the contribution||Life style boutiques: Women and Merchandising in Coastal Commerce|
|Award date||2018 Dec 7|
|Place of Publication||Göteborg och Stockholm|
|Publication status||Published - 2018 Nov 13|
Bibliographical noteDefence details
Place: room U 203, Campus Helsingborg, Universitetsplatsen 2, Helsingborg
Name: Kaijser, Lars
Affiliation: Stockholm University
Subject classification (UKÄ)
- Social Sciences Interdisciplinary
- aesthetic work
- service studies
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Salomonsson, K., Petursson, J. T., Rivano Eckerdal, J., Severinsson, E., Rasmussen, P., Irwin, R., Jönsson, H., Herd, K., Willim, R., Kärrholm, S., Burstedt, A., Askander, M., Jönsson, L., Lundin, S., Haider, J., de Wit Sandström, I., Enevold Duncan, J., Åkesson, L., Liu, R., Hagström, C., Warkander, P., Hanell, F., Führer, H., Petersén, M., Olsson, T., Groth, S. K., Steiner, A., Nilsson, G., Eleonorasdotter, E., Nilsson, C., Löfgren, J., Umut Aslan, D., Sjöholm, C., Fredriksson, C., Pedersen, A. H. & Mirsalehi, T.
2018/01/01 → 2025/01/01