Logic salience in ideologically-torn nonprofit hybrids

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Abstract

There is a well-documented tension in many nonprofts - particularly those seeking government contracts or working in areas that compete with the private sector - between the institutional logics of business-market and nonproft-mission. This paper presents a case study of a century old Swedish nonproft. It suggests that in the presence of competing hybrid logics, organizational actors respond according to the logic to which they are drawn ideologically. Logic salience as a concept is proposed and its three categories are identifed to delineate which type and degree of salience individuals hold towards market logic, mission logic, or towards both. The findings indicate that logic salience can enable or constrain any of the hybrid goals and can provide some explanation as to how or why certain organizational responses that do not represent the collective come about as organizations are wedged between competing logics. Considering the increasing role of nonprofts in the delivery of public services, relevance to research and policy is also highlighted.

Original languageEnglish
Article number20190001
JournalNonprofit Policy Forum
Volume10
Issue number3
Early online date2019 Oct 15
DOIs
Publication statusPublished - 2019 Oct

Subject classification (UKÄ)

  • Business Administration

Keywords

  • Hybridity
  • Identification
  • Ideology
  • Institutional logics
  • Logic salience
  • Market-mission logics
  • Nonprofit
  • Policy
  • Tension

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