Original language | English |
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Title of host publication | ISBM Academic Conference 2010: Advances in B-to-B Marketing |
Publication status | Published - 2010 |
Subject classification (UKÄ)
- Economics and Business
Jens Hultman, Ulf Elg
Research output: Chapter in Book/Report/Conference proceeding › Paper in conference proceeding › peer-review
Original language | English |
---|---|
Title of host publication | ISBM Academic Conference 2010: Advances in B-to-B Marketing |
Publication status | Published - 2010 |