Market orientation and how it can be applied to retailing: An empirical study of three different processes

    Research output: Contribution to conferencePaper, not in proceeding

    Original languageEnglish
    Publication statusPublished - 2004
    EventEuropean Marketing Academy Conference, 2004: Theme: Worldwide Marketing - Murcia, Spain
    Duration: 2004 May 182004 May 21
    Conference number: 33

    Conference

    ConferenceEuropean Marketing Academy Conference, 2004
    Country/TerritorySpain
    CityMurcia
    Period2004/05/182004/05/21

    Subject classification (UKÄ)

    • Economics and Business

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