| Original language | English |
|---|---|
| Title of host publication | Marketing: broadening the horizons |
| Editors | Lagrosen Stefan |
| Publisher | Studentlitteratur AB |
| Pages | 201-215 |
| Publication status | Published - 2006 |
| Externally published | Yes |
Subject classification (UKÄ)
- Other Social Sciences
Free keywords
- rhetoric
- marketing