Marketing Collaborations of International SMEs: Implications for Performance

Ulf Elg, Kayhan Tajeddini, Pervez N. Ghauri

Research output: Contribution to conferencePaper, not in proceedingpeer-review

Original languageEnglish
Publication statusPublished - 2015
Event24th Conference of the Consortium of International Marketing Research (CIMaR) - Vienna, Austria
Duration: 2015 May 132015 May 15

Conference

Conference24th Conference of the Consortium of International Marketing Research (CIMaR)
Country/TerritoryAustria
CityVienna
Period2015/05/132015/05/15

Subject classification (UKÄ)

  • Business Administration

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